Social media is an extension of our academic and artistic community—a space where ideas are shared, dialogue unfolds, and knowledge moves into the world. This page outlines best practices for anyone managing an official Oberlin account and provides guidance for representing the institution on social media.

1. Before You Launch

• Register the account with the Office of Communications.
• Ensure at least two full-time employee administrators.
• Use institutional email addresses only.
• Enable multi-factor authentication (MFA).
• Remove access immediately when roles change.
• Do not create independent logos or visual identities.
• Use approved templates and wordmark.

Review our full social media policy here.

2. What to Post

Focus on content that reflects academic life, artistic work, student experiences, faculty expertise, and community engagement.

Strong content typically:

• Highlights student or faculty work (research, performance, service, leadership).
• Shows collaboration between the College and Conservatory.
• Connects campus activity to real-world applications.
• Uses specific examples rather than general claims.

Avoid: