Color plays an important role in how Oberlin looks and feels. Used thoughtfully, it helps our work feel cohesive, recognizable, and aligned with Oberlin’s character.

Defining & Refining Brand How Oberlin’s Institutional Identity Leads Marketing in Higher Education Deck 01.22.26 NF MR (3).png

Primary Color Palette

The primary color palette forms the foundation of Oberlin’s visual identity. These colors should be used in core brand materials to create consistency and help audiences recognize Oberlin quickly and confidently.

Use the primary palette for institutional communications, official publications, and any materials that represent Oberlin as a whole.

Bold Red

Color.png

HEX# ef3340

RGB 239, 51, 64

CMYK 0, 90, 76, 0

PMS 032

Traditional Red

Color2.png

HEX # a6192e

RGB 166, 25, 46

CMYK 0, 100, 63, 31

PMS 201

Oberlin Yellow

Color3.png

HEX # ffc72c

RGB 255, 199, 44

CMYK 0, 19, 89, 0

PMS 115

Secondary Color Palette

The secondary color palette adds flexibility and creative range. These colors can be used as accents to support the primary palette and bring clarity or emphasis to a design.

Secondary colors should enhance, not overpower, the primary palette. When used well, they allow for creative expression while maintaining a clear and unified Oberlin look.

Red Tint

Color5.png

HEX # f3e1e4

RGB 243, 225, 228

CMYK 3, 12, 5, 0

Sky Blue

Color6.png

HEX # d2f1f7

RGB 210, 241, 247

CMYK 16, 0, 3, 0

Vintage Yellow

Color4.png

HEX # fff7df

RGB 255, 247, 223

CMYK 0, 2, 13, 0

Neutrals

Light Grey

Color7.png

HEX # efeeec

RGB 239, 238, 236

CMYK 5, 4, 5, 0

Dark Grey

Color8.png

HEX # 585252

RGB 88, 82, 82

CMYK 61, 58, 56, 32

Black

Colors9.png

HEX #000000