Your quick guide to understanding, using, and protecting the Oberlin brand.

Brand Foundations

• What is Oberlin’s brand?

• What does “Learning and Labor” mean today?

• What’s the single sentence that defines us?

Messaging & Voice

• How should Oberlin sound in writing?

• What’s the difference between “voice” and “tone”?

• How does Oberlin speak to different generations?

• What if I’m writing about sensitive issues (activism, justice, politics)?